Inazuma Eleven: Victory Road Reveals a Sanrio Characters Collaboration

What was announced

The official Sanrio anime goods account has revealed a new collaboration between Inazuma Eleven: Victory Road and Sanrio Characters, pairing two of the franchise's soccer stars with a pair of Sanrio mascots. According to the announcement, forward Afuro Terumi is matched with the cloud-eared Cinnamoroll, while midfielder Fudou Akio is set against the mischievous penguin Bad Badtz-Maru, each rendered in newly drawn crossover artwork.

When you can get it

The collaboration goods are available to reserve now. Online early pre-orders run through Sunday, July 5, with in-store sales set to begin on Friday, August 14, according to the official post. The items are being handled through Sanrio's dedicated anime store, which is hosting the campaign page for the tie-in.

The character pairings

The reveal leans on personality contrasts. Afuro Terumi, the golden-haired forward many fans know by his nickname Aphrodi, is placed alongside the gentle, round-faced Cinnamoroll. Fudou Akio, one of the series' sharper-edged midfielders, lines up with Bad Badtz-Maru, a character built on exactly the kind of attitude that suits him. The two duos anchor the collaboration illustrations at the center of the drop.

Background

Inazuma Eleven began in 2008 as a sports anime centered on Mamoru Endou, a relentlessly cheerful goalkeeper at Raimon Junior High who fights to keep his soccer club from being disbanded. Across more than a hundred episodes and several theatrical films, the property grew into a long-running franchise that spans games, manga, and anime. Inazuma Eleven: Victory Road is the latest entry in that lineage, and this Sanrio partnership pushes the brand into the character-goods space that has long been a fixture of anime merchandising in Japan.

For fans, the appeal is simple. It sets familiar Inazuma Eleven faces beside some of Sanrio's most recognizable mascots, the kind of crossover formula that has produced a steady stream of collaboration merchandise across the industry. No further pairings or product details beyond the two announced duos have been shared yet.